PROFESSIONAL EXPERIENCE

CREATIVE CONTENT COORDINATOR
- BEYOND RETRO (LONDON)

September 2018 - September 2019
(1 year)

From product level eCommerce shoots to editorial campaign shoots, I manage and create aspirational content that our audience can engage with across print and digital media.

A hybrid role, working from trend research, concept creation, art direction, brand direction, location scouting, prop sourcing, model castings, pre-production, post-production; administration, budget tracking, photography, videography, editing, retouching and graphic design. Ensuring each job runs on schedule and within budget.

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- Set the visual direction of the brand online and offline. Visual direction / consultancy on in store visuals, brand visuals, print and online assets.

- Management of ecom photography guidelines for production facility in India. Communicating with and supporting remote production team. Support London production studio to ensure maximum efficiency and highest quality image merchandise and output.

CREATIVE COORDINATOR
- MOSS BROS (LONDON)

Ensuring the execution of campaigns launch smoothly in store and help to deliver the overall visual brand identity. Prepare visual merchandise and point of sale communications. Styling and in store guidelines.

May 2018 - September 2018 
(5 months)

DIGITAL, DESIGN AND WORKROOM ASSISTANT
- NYNE (NZ)

Concept and design. Social and Digital Marketing. Campaign and studio photography. Production, stock and customer care. Sales representative.

January 2015 - April 2018
(3 years, 3 months)

MULTI REGIONAL RETAIL MANAGER 
- THANKS (NZ)

August 2012 - December 2015
(3 years, 4 months)

Multi-Regional Retail Manager/Buyer
Mentoring staff; optimising staff potential implementing sales techniques to accelerate customer service and sales. Visual merchandise. Exceptional store and back-room up-keep. Event coordinator; collaboration with brands. Stock production, levels, and rotation through data analytic reports.